In the first half of this year, the global mobile phone market report released by Rising Sun Data showed that global mobile phone shipments fell by 8.9% year-on-year, and the second quarter rebounded by 2.7%. Among them, China's smartphone market shipments fell by 12% year-on-year, which became the main cause of the global market decline. However, in stark contrast to the overall downturn in the mobile phone market, the top-ranked mobile phone brands are accelerating the harvesting market, showing a stronger trend. In the second quarter, the global mobile phone TOP7 vendors had a combined market share of approximately 75.8%, accounting for nearly 80% of the global market share.

Among them, Huawei (including Huawei mobile phone and glory mobile phone) performed the strongest. In the second quarter of this year, the global market share reached 15.1%, compared with Apple's 15.5% decline from the first quarter to 13.9%, which is the first time Huawei shipped. Beyond Apple, it ranks among the top two in the world and is a milestone in the global mobile phone attack. It should be pointed out that glory mobile phone played a key role in Huawei's process of surpassing Apple. The former global shipments in the second quarter increased by 63% year-on-year, making it the fastest growing smartphone brand in the world.

Obviously, under the pressure of strong competition, the position of traditional mobile phone giants has begun to shake and even be surpassed, and domestic mobile phone brands are changing the market structure in China and the world...

The Chinese market staged the "five-nation killing", and the glory rose against the trend to become the fastest growing brand in the world.

Affected by the end of the exchange and the sluggish user demand, the shipments of many domestic mobile phone brands in the Chinese market in the first quarter of this year have dropped significantly. OPPO and vivo have fallen by 34.5% and 22.3% respectively. In the second quarter, the domestic mobile phone "five-nation kill" officially staged, Samsung disappeared, Apple slipped to sixth, Huawei mobile phones, glory mobile phones, OPPO, vivo, millet five carved the Chinese mobile phone market 81.4% share.

Glory Mobile led the head-up list of China's smart phone market, glory mobile phones, Huawei mobile phones and Apple, becoming the top three brands in the Chinese market with an increase of more than 20%. Among them, glory mobile phone growth rate reached 51.1%, while picking the "global fastest growing smart phone brand" and "the fastest growing smart phone brand in the Chinese market" two laurels, market share jumped to 16.7%, second only to OV , ranked third. In the first quarter of the previous year, glory mobile phones increased by nearly 5% year-on-year, and the market share once surpassed vivo, second only to OPPO, ranking second in China's mobile phone market, and the growth momentum is evident.

Not long ago, data from third-party agency Sino, glory mobile phone ranked third in overall sales in June. It is also because of the bright performance in the 618 China E-Commerce Promotion. In the first half of the year, glory mobile phone sales of 26.05 million units and sales of 37.8 billion yuan, doubled the double sales of Internet mobile phone sales and sales in the Chinese market.

Domestic brands are plotting overseas, "high-low" strategy or help glory mobile phone into the biggest black horse

Demand in the Chinese market has slowed down, and domestic mobile phone brands have turned their targets overseas. According to the analysis of the Rising Sun Big Data Report, Europe and India have become the preferred destinations for Chinese mobile phone brands to go to sea this year. Among them, the Russian market with a population of 146 million and a per capita GDP ranking 12th in the world has become a battleground for European military strategists.

According to the report of the First Mobile Phone Research Institute, in the field of electronic consumption, the sales volume of Russian smartphones in 2017 increased by 6% compared with 2016, reaching 28.4 million units. According to experts, this is a record number. Sales increased by 17.3%, and in the past year retailers sold mobile devices worth 386 billion rubles (about 44 billion yuan).

In the second quarter of this year, the market share of Chinese mobile phone brands in the Russian market was close to half. Among the TOP5 manufacturers of shipments, three are from China, namely glory mobile phones, Huawei mobile phones and Xiaomi. Among them, glory mobile phone performance is the most eye-catching, not only the market share reached 15.5% (the share is second only to Samsung), while the growth rate of shipments ranked first, the second quarter rose by more than 290%, becoming the fastest growing market in Russia. The new mobile phone brand.

It is worth noting that according to GfK data, overseas sales of glory mobile phones in the first half of the year increased by 150%. In addition to the Russian market, the progress of glory mobile phones in markets such as Germany and France is also very obvious. According to the statistics of the Rising Sun data, the shipments of glory mobile phones in Germany, France and Spain in the second quarter of this year increased by 220%, 103% and 500% respectively.

In addition to the European market, India has become the “second Chinese market”. The extremely low penetration rate of smartphones has become the next blue ocean in the mobile phone market, and it is the target of competition for each brand. According to the Rising Sun Big Data Report, in 2017, Chinese brands successfully and quickly occupied the market in a fast-paced manner. Xiaomi, OPPO and vivo successfully entered through their own models, surpassing the advanced ones. In the first half of the year, glory mobile phone shipments in the Indian market increased by more than 320%, and in the second quarter, it successfully ranked among the top five in the Indian market. The data from Counterpoint, the market research organization, also supports this point. Glory Mobile has become the fastest-growing smartphone brand in the Indian market, with sales and sales increasing by 300%.

Glory mobile phone becomes the "five-nation kill" spoiler: another path choice for domestic mobile phones

Cross-certification by multi-party data organizations, the "five-nation kill" of domestic mobile phones is not only staged in the Chinese market, but also stirred up the global market. The performance of glory mobile phones in domestic and foreign countries in the first half of this year has proved that it has become a vital force in the global smart phone industry.

Different markets have different characteristics, and glory mobile phone success is not accidental.

This year, Zhao Ming, president of glory mobile phone, announced the brand strategy of “three years in the top three in the world and the top five in the world”. To this end, glory mobile phone continues to adhere to the explosion strategy in product strategy, based on the user experience, launched a GPU Turbo, THE NINE nuclear power cooling and other "scarring technology" products.

A better user buying experience has become a major factor for consumers to pay for glory mobile phones. It is understood that glory online and offline sales accounted for 50% each, accounting for a very balanced proportion, there will be no embarrassment of popular mobile phones. According to Rising Sun Big Data, in the first half of the year, there were nearly 10 models of glory mobile phone shipments exceeding 1 million, 5 models with over 3 million, and 3 models with over 6 million models.

In addition, glory mobile phone has also developed a global market strategy of “focusing on brand highland and covering large population countries”, with the United States, Europe, Russia, Mexico, Africa, Turkey, Pakistan, India, Indonesia as key areas to accelerate the global layout. In the first half of this year, glory mobile phones have been held in Berlin, London and London, and successively entered the markets of Southeast Asian countries such as Indonesia, the Philippines, Singapore, Vietnam, Thailand, Bangladesh, and Latin America, such as Bolivia and Mexico, in the Middle East, Central Asia and other countries. It also frequently launched a complete product matrix including Glory V10, Glory 10, Glory Play, Glory Play 7X, Glory 9 Youth Edition, Glory Play 7C and Glory Play 7A.

It can be seen that the glory mobile phone has a unique understanding of its own products and a clear understanding of the market positioning. The continuous development of technology and continuous improvement of the user's buying experience have become the leading products for glory mobile phone sales, and have been the top three in the country and have won the TOP ranking in emerging markets around the world. At the same time, it also provides a stronger product strength reserve and brand confidence for the glory to occupy the highland of the European market and then adopt the top-down strategy to attack the printing degree.